Wapcaplet: Aah, come in, come in, Mr....Simpson. Aaah, 
welcome to Mousebat, Follicle, Goosecreature, 
Ampersand, Spong, Wapcaplet, Looseliver, Vendetta and 
Prang! 

Mr. Simpson: Thank you. 

Wapcaplet: Do sit down--my name's Wapcaplet, Adrian 
Wapcaplet... 

Mr. Simpson: how'd'y'do. 

Wapcaplet: Now, Mr. Simpson... Simpson, Simpson... 
French, is it? 

Mr. Simpson: No. 

Wapcaplet: Aah. Now, I understand you want us to 
advertise your washing powder. 

Mr. Simpson: String. 

Wapcaplet: String, washing powder, what's the 
difference. We can sell anything. 

Mr. Simpson: Good. Well I have this large quantity of 
string, a hundred and twenty-two thousand miles of it 
to be exact, which I inherited, and I thought if I 
advertised it-- 

Wapcaplet: Of course! A national campaign. Useful 
stuff, string, no trouble there. 

Mr. Simpson: Ah, but there's a snag, you see. Due to 
bad planning, the hundred and twenty-two thousand miles 
is in three inch lengths. So it's not very useful. 

Wapcaplet: Well, that's our selling point! "SIMPSON'S 
INDIVIDUAL STRINGETTES!" 

Mr. Simpson: What? 

Wapcaplet: "THE NOW STRING! READY CUT, EASY TO HANDLE, 
SIMPSON'S INDIVIDUAL EMPEROR STRINGETTES - JUST THE 
RIGHT LENGTH!" 

Mr. Simpson: For what? 

Wapcaplet: Uhmm... "A MILLION HOUSEHOLD USES!" 

Mr. Simpson: Such as? 

Wapcaplet: Uhmm...Tying up very small parcels, 
attatching notes to pigeons' legs, uh, destroying 
household pests... 

Mr. Simpson: Destroying household pests?! How? 

Wapcaplet: Well, if they're bigger than a mouse, you 
can strangle them with it, and if they're smaller than, 
you flog them to death with it!

Mr. Simpson: Well surely!.... 

Wapcaplet: "DESTROY NINETY-NINE PERCENT OF KNOWN 
HOUSEHOLD PESTS WITH PRE-SLICED, RUSTPROOF, EASY-TO-
HANDLE, LOW CALORIE SIMPSON'S INDIVIDUAL EMPEROR 
STRINGETTES, FREE FROM ARTIFICIAL COLORING, AS USED IN 
HOSPITALS!" 

Mr. Simpson: 'Ospitals!?! 

Wapcaplet: Have you ever in a Hospital where they 
didn't have string? 

Mr. Simpson: No, but it's only string! 

Wapcaplet: ONLY STRING?! It's everything! It's...it's 
waterproof! 

Mr. Simpson: No it isn't! 

Wapcaplet: All right, it's water resistant then! 

Mr. Simpson: It isn't! 

Wapcaplet: All right, it's water absorbent! 
It's...Super Absorbent String! "ABSORB WATER TODAY WITH 
SIMPSON'S INDIVIDUAL WATER ABSORB-A-TEX STRINGETTES! 
AWAY WITH FLOODS!" 

Mr. Simpson: You just said it was waterproof! 

Wapcaplet: "AWAY WITH THE DULL DRUDGERY OF WORKADAY 
TIDAL WAVES! USE SIMPSON'S INDIVIDUAL FLOOD 
PREVENTERS!" 

Mr. Simpson: You're mad! 

Wapcaplet: Shut up, shut up, shut up! Sex, sex sex, 
must get sex into it. Wait, I see a television 
commercial- There's this nude woman in a bath holding a 
bit of your string. That's great, great, but we need a 
doctor, got to have a medical opinion. There's a nude 
woman in a bath with a doctor--that's too sexy. Put an 
archbishop there watching them, that'll take the curse 
off it. Now, we need children and animals. There's two 
kids admiring the string, and a dog admiring the 
archbishop who's blessing the string. 
Uhh...international flavor's missing...make the 
archbishop Greek Orthodox. Why not Archbishop Macarios? 
No, no, he's dead... nevermind, we'll get his brother, 
it'll be cheaper... So, there's Archbishop Macarios....